Howdy y'all! A full rebrand was requested for Smoke and Rye, Staffordshires number one Texas and Louisiana inspired Smoke House.  After brainstorming potential icons to represent their brand we decided upon illustrating the bespoke American eagle, a symbol to represent strength and freedom. That DNA runs through the food and beverages served at S&R. Its a place where you can roll your sleeves up and get stuck in! We designed and printed gold embossed menus, utilising a selection of Kraft papers and laminated boards, to provide a rustic laid back feel for those messy fingers. For the signage we manufactured and installed 3D amber halo illuminated letters, with a hand painted eagle onto an oiled pine plank clad. Complimented by an oxidised eagle way finding sign with chasing cabochon bulbs (images to follow).